How to buy a diamond
The 4 C's are your best and simplest guides to buying diamonds.
They are easy to understand and use. Once you know them, it
will be so easy to choose your piece of diamond jewellery with
complete confidence.
• Color:
The color of diamonds is the most characteristic feature and
the most important as well; the color strikes the human eye
most strongly.
The color of a diamond can vary appreciably, ranging from totally
colorless to a yellow, grey or brown shade. Rare fancy colored
diamonds are also found, and include blue, pink, red, green,
yellow and brown even to black diamonds. The rarest color accruing
in nature is red, followed by green, blue, purple and brown.

Colored diamonds are called fancy, and because of their rarity
they hold a great value, especially when the color displays
an intense saturation. The most valuable diamonds however are
the completely colorless stones.
The most common naturally occurring diamonds are with a slight
to obvious yellow saturation. The individual colors are classified
by a system of diamond grading.
• Clarity:
The internal imperfections occurred during the growth process
of the diamonds in the interior of the earth are called inclusions.
Clarity is the term used to specify the level to which the
diamond you purchase is free of these natural inclusions under
ten times magnification. A classification of clarity is recognized
to express the number and size of inclusions in a diamond.

Almost all diamonds contain very small inclusions; most of
them are not able to be seen to the naked eye and require magnification
to become visible. They are the nature fingerprints and make
every diamond unique. The fewer they are, the rarer and more
precious the stone.
• Cut:
Of all the 4 C's, cut is the factor most directly influenced
by human, the other three are created naturally. The cut or
make of diamond will dramatically influence its fire, brilliance
and sparkle.
Diamonds are cut in many shapes; there are marquise, baguette,
pear, heart, oval and emerald-cut. Among them is the classic
round brilliant cut.

It's the result of the practical experience craftsmanship of
the cutter or the polisher's skills that determines how the
full beauty, maximum brilliance and total light reflection are
released. Only when precisely calculated facets and angles are
used in the brilliant cut, the stone reach its greatest possible
attractiveness.
Until few years ago, the quality factor of the cut was given
little importance. The grading and valuation of diamonds was
restricted only to color and clarity. Faults in proportion and
symmetry, were not taken into consideration in evaluation. Today,
the value of a stone with poor quality cut differs of a well
cut stone.
• Carat:
The weight of a diamond is measured in carats. The word carat
originates from a naturally occurring unit of weight, the seed
of the carob tree. Diamonds were traditionally weighed against
these seeds until the system was standardized, and one carat
was set at 0.2 grams (5 carats =1 gram). The carat is subdivided
into tenth and hundredth.

For a specific quality; depending on it's weight, the carat
price is not the same. It increases with the size of the diamond,
for example: a diamond of 0.99 carat is 10-15% cheaper than
a diamond of 1.01 carat of the same quality. The rarity of larger
stones also influences the price.
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